MAS provides detailed research, which is published online. The research supports advisory services but is provided as a separate subscription service under the brands, FITWare (Financial Information Technology software) and ENERGYWare. The research provides detailed analysis of the buy side and supply side of specific sectors of information technology in the three key verticals; commodities, energy, and finance. Sector analysis is based on business mapping of institutions and the associated application matrix.

Buy and Supply Side Analysis

MAS follows a rigorous analysis of the vertical markets through buy side and vendor or supply side analysis. On buy side; first, buy side analysis assesses sophistication tiers of various geographical markets to avoid market analysis based on anecdotal evidence and extrapolation from mature financial market centers such as the US or the UK; second, technology adoption analysis of the market by sector assesses whether current trends will continue through market maturing.

On supply side; first, MAS maps solutions to sophistication tiers; second, MAS identifies bundled versus unbundled solutions and their applicability to the sophistication tiers.

Market Definition and Developments

MAS is rigorous in defining markets for information technology and understanding the development impacting retaining, augmenting, and replacing current information technology solutions in commodities, energy, and finance.

Vertical Technology Adoption Cycle Analysis

Information technology goes through different stages of adoption whether front-office or back-office technologies. Technology adoption is not entirely symmetric and can be impacted by significant market developments such as EURO, Y2K, FAS 133/IAS 39, deregulation, and other major events. MAS reviews technology adoption for individual market application sectors, both buy side and supply side analysis. MAS assesses whether adoption will change through the cycle and the impact of software procurement.

Market Sizing Analysis

MAS undertakes in-depth market sizing analysis for information technology including software unit equivalency. This sizing includes geographic, institution segment, and sophistication tier detail. MAS provides a detailed and global market sizing with associated detailed name databases.

MAS knowledge of markets assures clients that sizing equates to potential software procurement potential.

Industry Spend Rate Analysis

The MAS methodology for ISR is unique amongst major consultancies and research firms. MAS develops a Ceiling Analysis based on market population, software unit equivalency, and churn rate. Then MAS develops a Floor Analysis based on vendor population, revenue estimates, and revenue analysis. MAS combines the ISR with the technology adoption cycle stage for future projections. In-depth understanding of the markets enables this analysis to be more accurate than projections from limited case studies and projections from anecdotal evidence from market centers not representative of broader international diverse markets with multiple sophistication tiers.